What is Facebook Pixel and why should you use it?

Doing your Digital Marketing research, you will definitely have heard of Facebook Pixel. But what is this tool offered by the Facebook advertising platform? Why should you use it to grow your advertising business? What is Facebook Pixel? Contents Hide 1 What is Facebook Pixel2?  5 reasons to use Facebook Pixel 2.1 Conversion Tracking 2.2 Ad optimization 2.3 Retargeting 2.4 Custom Audience 2.5 Lookalike Audience Let’s start with the basics. The Facebook Pixel is essentially […]