Writing content that is suitable for both website visitors and search engines is an art

ByHexaSEO

Writing content that is suitable for both website visitors and search engines is an art

Writing content that is suitable for both website visitors and search engines is an art.
Hexaseo’s Expert writes can make sure that your web pages will get high rankings on search engines, and equality satisfy human visitors
Here are five basic principles for writing SEO content:
Writing High-Quality Content that satisfies Both for Search Engines and Visitors Demands
how to improve your web pages
Modern search engines focus on topics rather on worlds. If you want to obtain high rankings for a particular keyword, you must make sure that you have sufficient extra content on your website which is relevant to the specific topic you wish to rank for.

It is not necessary to stuff every possible variation of a single keyword on your web page (for example ‘cheap mobile phone’, ‘cheapest mobile phone’, ‘cheapest mobile phones’, etc.). Overusing keywords may possibly have a negative influence on the rankings.

It is very important that the website offers related information about a particular topic. In this example, your different web pages should be related to ‘cheap mobile phone’, ‘mobile phone accessories’, ‘types of mobile phones’, news and articles related to the mobile industry etc.

The more pages your website has that are relevant to a specific subject), the more likely it is that your site will get high rankings for targeted search terms and keywords that are related to that topic. In other words, optimize different pages of your website for different search terms and keywords that are all related to the main topic of your website.

1. Include the keyword in the title and in a header tag
The web page title and header tags an obvious indicator for the topic of a web page. If your keyword is included in the title of the page explicates Serch engine that the content of the page is highly relevant to the keyword.

In addition, headings on your web page can help you to structure your web page. If you include your keyword in an H1 tag, H2 tag, or another heading tag, you confirm that the page is relevant to that term. Moreover, web page visitors can easily see what the web page is about.
Search engine prefers web pages with a clear structure that are easy to parse. If you use a keyword in too many different tags and located on your web page, chances are that this will be considered as a spamming attempt. If you wish to use the keywords in multiple locations of the page use them in an appropriate manner which is proportional to the overall content of the webpage

2. Use you’re the keyword and related terms in the main content
The main content of your web page also should contain your keyword and terms that are related to that keyword. Again, it is a bad idea to overuse the keyword in the content. Do not repeat the keyword over and over. That is called keyword-stuffing and it will have a negative influence on your rankings.

Write using rich, professional and natural vocabulary on the subject. Search engine have the ability to check grammar and spelling mistakes and to give the text a score of the writing style,
3. Use a clear web page structure
As said above, Google likes web pages with a clear structure. Website visitors also like web pages that have a clear structure.

The easier it is to parse your content, the better.

Use headings, numbers, bullet lists and other elements that make it easier to parse your webpage. The main message of your web page should be clear at first glance.

4. alt tags and metadata
It generally useful both The Search Engine and the visitor to include illustration and images in your content. If you do so, make sure that the img alt attributes of these images explicitly describe the image content. Ideally, these descriptions contain information related to the targeted keywords.

Only include the targeted keywords if they apply to the description of the image. Google is quite good at interpreting the actual content of images.

The meta description of your web page is also important. Although the meta description of your web page is not shown for all keywords on the search results page of Google and other search engines, it can still help you to get the click.

Write a detailed meta description that shows searchers that your web page contains what the Search Engine user is searching for. Web pages with appropriate descriptions have more clicks from the search result pages than pages that do not include a relevant short description of the page content

5. Structured data can help
addition to a clearly structured web page, structured data markup code can assist Google to determine and rank your web pages better.

While it is not essential to include structured data markup code on your web pages, they can make a difference for others. Additional, web pages with structured data sometimes get prettier snippets on Google’s search results pages.
Do not use structured data code that is not related to the page in the HTML code of that page. That will lead to problems. Only use structured data code when appropriate.

How to optimize your pages as efficiently as possible
In addition to the things above, there are many other factors that determine the position of a web page in Google’s SERP. For some search terms, there is a direct correspondence between using the keyword in the URL. For other search terms, there isn’t such a correspondence.

Originality- In case your website offers a common product which is already presented by thousands of other web pages, not that Search engine and visitors appreciate fresh updated and original information about a specific subject

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