Digital Marketing
How to Run a Successful Instagram Marketing Campaign

How to Run a Successful Instagram Marketing Campaign

Social media is an integral part of consumers’ daily lives. It makes sense, therefore, for companies to turn their strategic approach more and more to them. But what is Social Media Marketing?

It is a strategy of utilizing networks to promote and promote a development business. Creating a social media account does not presuppose success. A proper strategic approach requires method and study.

In this article, you will learn how to make a proper strategy on Instagram.

Why do Instagram Marketing
Contents Hide
1 Why do Instagram Marketing

2 Instagram Marketing Guide

2.1 Do market research
2.2 Set goals

2.3 Optimize your profile

2.3.1 1. Create a profile description
2.3.2 2. Profile image
2.4 Create content pillars
2.5 Define a posting plan
2.6 Define an advertising plan
2.7 Take advantage of Instagram tools

3 Tips for Successful Instagram Marketing

3.1 1. Creative content
3.2 2. Take advantage of popular Hashtags
3.3 3. Update ad content frequently
3.4 4. Interact with your audience
3.5 5. Evaluate your content

This platform has more than 500 million active users. This in itself is a vast market and a growth opportunity for businesses.

The most important thing is not the number of users but their behavior. Users want to interact with businesses. More than 50% of users follow brands. Also, the majority of users are looking for names within the platform. Also, the impact of businesses on the social network is much more extensive than the rest.

Social media significantly influence consumer buying behavior. However, most businesses are not consistent with them. Less than 4 in 10 companies have an Instagram account. This means that a source of competitive advantage opportunities is automatically created.

Instagram Marketing Guide

Businesses should not see Instagram as just a social networking site. It is an excellent tool for promoting and promoting products and the image of the company itself.

Do market research

To do Instagram Marketing, as with any medium, you must first study the network.

Before you start anything, you need to study questions such as:

What audience Instagram Marketing targets?
What kind of content does it support? What is the style of the content?
What possibilities does it offer?

To start Instagram Marketing, you need to know if your target audience is within the platform. Then make sure your business can match its image and character with that of Instagram. By completing this process, you will be able to perform Marketing actions on the platform.

If you are new to the platform, research your competitors. It will help you to find good practices, gather ideas and have a good picture of them.

Set goals

Setting goals will help you define your strategy and appropriate practices to achieve them. Make sure you have clear goals. Some goals may be:

Increase recognition – brand awareness
Creating a community
Increase sales/customer base
Presentation of products/services
Strengthening corporate identity – brand identity
Communication with the public (news, announcements, offers, etc.)
Optimize your profile

The company profile represents your business. Make sure it is neat and adopts a professional image. You need to pay attention to 2 things:

1. Create a profile description

Let the public understand what you are doing. Share something unique about your brand. You can include a slogan, a summary of the activity, and even a link to your website.

2. Profile image

Make sure your profile picture is representative and stands out directly. It is best to have your business logo.

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Create content pillars

Content pillars essentially determine the type of content for your posts—the topics to some extent by the type of business. Decide from the beginning, record some ideas for your publications’ topic, and create rich and creative content on it. Topics can be product samples, funny – educational – informative content, daily work, customer stories or a human-centred approach.

Set a posting plan

A basic rule for successful Instagram Marketing, as for any social network. Make a plan for the number of posts you will make each day/week. Maintaining a consistent plan shows consistency and maintains public engagement. The publication plan should always be in line with the goals set. In general, a reasonable post rate is once a day.

In addition, posts should be scheduled so that the public can see them in idle time. This increases the impact.

Set an advertising plan

Take advantage of the platform’s advertising prospects to achieve your goal. A complete Instagram Marketing Plan should include advertising for maximum results. The flexibility of the platform allows you to control and customize and test an ad in real-time.

There are various types of advertising content, focusing on the audiovisual part (image ads, video ads, carousel ads, etc.). One of the most effective options available to you is Remarketing Ad. The chances of a consumer buying a product he is interested in are significantly increased. But even if you do not believe it, the presence and recognition of your brand are strengthened considerably.
>Take advantage of Instagram tools.

Instagram has a variety of tools that serve many functions. The tools include analytics, advertising, post filters, and even adding applications to control the account, posts, etc., better. Use these tools to get the most out of your marketing plan.

Read also:

Web-Net Recognized Among Greece’s Top Social Media Marketing Agencies for 2021

Tips for successful Instagram Marketing
1. Creative content

Consider that millions of posts are uploaded to the platform every day. What will make yours stand out? Be creative in your content, and always keep the images high quality.

2. Take advantage of popular Hashtags

Hashtags add a lot of value to Instagram as they act as keywords for users. Utilizing popular hashtags for your ads can significantly increase your presence and create dynamic campaigns and follower communities.

Also, one of the dynamics of hashtags is that they can be used in many social networks in parallel in the same campaign.

3. Update ad content frequently

Do not rest on your laurels. The older an ad is, the lower its performance. Consider seeing the same ad three times in 2 weeks. Be sure to update the content of your ads with new and authentic ideas.

Every time you update the material of an ad, you also renew the interest of your audience. Therefore, make sure you keep your customers informed.

4. Interact with your audience

Start making likes, comments on your audience posts and follow new people. In this way, you invite them to interact with you, increase engagement and create positive relationships. This way, you can improve your visibility and sales.

5. Evaluate your content

Use content analysis and evaluation tools to get better insights on what your audience likes, responds to, and increase the effectiveness of your ads and posts.